INDUSTRY NEWS: Jeep Gladiator, Super Bowl and Bill Murray on Groundhog Day

ModernJeeper

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In case you missed it, Jeep Gladiator took the Groundhog for a ride on Super Bowl Sunday!

From our friends at Jeep:

(Press notes from February 2, 2020, Auburn Hills, Mich. with video at the end.) In its return to the Big Game, the Jeep® brand debuted a 60-second commercial starring Bill Murray reprising his role as Phil Connors from the 1993 film “Groundhog Day.” In the commercial, Phil Connors enlists the help of the Jeep Gladiator as his “getaway vehicle” after taking the groundhog; thus, significantly altering his days for the better.

The spot opens as the clock turns 6:00 a.m. “I Got You Babe” by Sonny & Cher starts playing, replicating the scene from the film. Phil Connors himself suddenly sits upright in bed. Twenty-seven years later, he’s stuck in Punxsutawney once again. The Jeep brand worked closely with Sony Pictures to ensure authenticity with the original film, which is now available to buy on disc and digital

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READ THE STORY AND WATCH THE VIDEO HERE.
 
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